A logo is a representation of something else,it signifies that particular item such that when you see it, you can know directly which item is being represented. A logo should be created in such a way that it displays quality and reliability of the item that is being symbolized. Once Product is known to be of good quality the logo speaks for itself, no further introduction of the product needs to be done. The notion that is noted when a person sets his eyes on a logo should be a favorable one and not otherwise.
When creating a logo,it is vital that you make it be as good looking as possible,nobody wants to be associated with something boring. Also the shade of colors that you use should also be picked carefully,most logos are made of black to show superiority and strength because black is a strong color. Also when designing a logo it is important to try and imagine how it would look like on various platforms for example a logo might look good on a business card but when it is on a bill board it becomes distorted. Be straight and direct to the point when making a logo if you want it to stand out,avoid using too many words to describe something. The type of commodity being advertised is the one to dictate the type of font,the font used should not be complicated to read it,one should be able to read it even from a far distance.
A small business logo must be closely interconnected with the various functioning parts of the business. Images tend to create a long lasting impression especially on the eyes of those who view it. A good logo should be easy to be noticed and the message in it should be clear any efforts to make a logo complex proves to be of disservice to the potential clients. Different colors have different impressions on different people for example bright as compared to the dull ones.
You cannot copy a logo from another company and use it on your own product as this is prohibited by the copyright laws,a logo must not be similar in any way to another for instance the logo type of one car is totally different from that of another car type. The memorability factor is another consideration to be made. Appliance logos must include the name of the manufacturing company so that buyers can be able to identify it by its name even from afar. Another common quality that overides among all logo categories is that of being unique,a company should come up with their own logo that is different from the others.